# Lumi AI — Full Agent Context

> Version: 1.0 | Last updated: 2026-05-08
> Short version: /llms.txt | Safety rules: /docs/safety-constraints.md | Plugin manifest: /.well-known/ai-plugin.json

---

## 1. Business Identity

**Name:** Lumi AI (also referred to as "Lumi")
**Product type:** AI voice receptionist — SaaS, B2B
**Website:** https://lumi-ar-codex.vercel.app
**Primary market:** Arabic-speaking and Kurdish-speaking SMB owners; secondary markets: Romania, English-speaking international

**Mission:** Ensure no business call goes unanswered. Lumi picks up every inbound call, qualifies the customer, books appointments, and routes to humans only when genuinely needed.

**Tagline (Arabic default):** لومي AI — مساعد استقبال ذكاء اصطناعي يردّ على كل مكالمة، ٢٤/٧

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## 2. Product Capabilities (Confirmed)

- 24/7 inbound call answering (sub-1-second response)
- Natural-language conversation in Arabic, Kurdish Sorani, Romanian, English
- Appointment booking — connects to Google Calendar, Calendly, or custom systems; sends SMS confirmation
- Missed call recovery
- Lead qualification — collects name, need, preferred time before handoff
- Answers common business FAQs (hours, services, pricing, location)
- Escalation — if customer has urgent need or complex question, Lumi hands off to human team with summary
- No-show reduction via automated voice reminders 24h before appointments
- Overflow mode — Lumi only picks up when human team doesn't answer
- Full redirect mode — Lumi handles all calls
- No hardware or phone number changes required

**NOT confirmed (do not state):** specific integration list beyond calendar systems, guaranteed uptime SLA, HIPAA compliance status, any regulatory certification.

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## 3. Languages & RTL

| Code | Language | Direction | Notes |
|------|----------|-----------|-------|
| ar | Arabic | RTL | Default language for this site |
| ku / ckb | Kurdish Sorani | RTL | Full translation available |
| ro | Romanian | LTR | Full translation available |
| en | English | LTR | Full translation available |

Switch language: `?lang=ar`, `?lang=ku`, `?lang=ro`, `?lang=en`
Direction changes automatically. Fonts: Cairo, IBM Plex Sans Arabic, Noto Sans Arabic for RTL; Space Grotesk for LTR.

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## 4. Pricing (Confirmed — do not invent or extrapolate)

### Lumi Standard
- Price: $299/month
- Setup: $150 one-time
- Includes: 24/7 call answering, AI receptionist in your business tone, missed call recovery, lead qualification, automatic appointment booking, answers common questions, custom setup, monthly optimization

### Lumi Annual
- Price: $2,990/year (equivalent to $249.17/month)
- Setup: No setup fee
- Savings vs monthly: $598/year + setup fee waived
- Badge: "Best value"
- Includes: Everything in Standard + priority optimization

### Lumi Enterprise
- Price: Custom (contact required)
- For: Multi-location businesses, higher call volumes, advanced workflows
- Includes: Everything in Standard + multiple locations, advanced call routing, custom workflows, CRM/calendar integrations, multilingual options, priority support

**CTA for all plans:** "Book a demo" → triggers chat widget

**Rule:** Only quote the prices above. If asked about a price not listed, say "Contact Lumi for pricing" and route to ?chat=open.

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## 5. Industries (13 Verticals)

### Healthcare & Clinics
Sub-verticals: dental clinics, general medical, dermatology, medical aesthetics, physiotherapy, medical labs, radiology centers, pharmacies
Agent use: Books appointments, collects basic symptoms (non-diagnostic), routes urgencies to human staff, sends reminders
**Safety note:** Lumi does NOT diagnose, treat, or give medical advice. Any medical question beyond scheduling must be escalated.

### Beauty & Personal Care
Sub-verticals: beauty salons, laser centers, skin care, hair salons, nail centers, massage/spa
Agent use: Books services, reduces no-shows with voice reminders, upsells complementary services during confirmation

### Restaurants & Hospitality
Agent use: Handles reservations, answers menu/hours questions, routes special requests

### Real Estate & Housing
Agent use: Qualifies buyer/renter intent, books viewings, collects contact details

### Home Services
Agent use: Books service calls, collects address and problem description, routes to technician

### Automotive & Transport
Agent use: Books service appointments, answers availability questions

### Education & Training
Agent use: Answers enrollment questions, books consultations, routes to staff

### Fitness & Sports
Agent use: Books classes, answers membership questions

### Professional Services
Agent use: Books consultations, qualifies client needs before handoff

### Retail & Stores
Agent use: Answers product/hours questions, routes orders

### Events & Entertainment
Agent use: Handles reservation/ticket questions, books event slots

### Travel & Tourism
Agent use: Answers package questions, qualifies travel intent, routes to booking team

### Local B2B Services
Agent use: Qualifies business leads, books discovery calls

Full detail: /docs/industries.md

---

## 6. Website Structure

### Routes

| Route | Description |
|-------|-------------|
| `/` | Home — hero, live demo, trust signals, how it works, missed call ROI, industries overview, KPIs, testimonials, pricing, FAQ, CTA |
| `/industries` | Full industries page with filtering by category |
| `/blog` | Blog index |
| `/blog/what-is-an-ai-voice-agent` | Education: what AI voice agents are |
| `/blog/real-cost-of-missed-calls` | Business: ROI of missed calls |
| `/blog/ai-voice-agents-for-medical-clinics` | Industry: clinics use case |
| `/blog/ai-receptionist-implementation-guide` | Guide: 48-hour implementation |
| `/blog/ai-voice-agent-vs-chatbot` | Education: voice agent vs chatbot |
| `/blog/eliminate-no-shows-beauty-salon` | Industry: beauty salon no-shows |
| `/demo/{slug}` | Phone mockup demo for specific businesses (slug list: dynamic, see demos.ts) |
| `/admin` | Password-protected admin dashboard mockup (not for public agents) |

### URL Parameters

| Parameter | Values | Effect |
|-----------|--------|--------|
| `?lang=` | `ar`, `ku`, `ro`, `en` | Switch language and text direction |
| `?chat=open` | — | Auto-open GHL lead capture widget |

### Home Page Sections (in order)
1. Hero — headline, stats (24/7, <1s response, multilingual), primary CTA
2. Live Demo — interactive feature demonstration
3. Trust Signals — social proof
4. How It Works — 3-step process
5. Missed Call ROI — interactive calculator
6. Industries Overview — teaser cards for 13 verticals
7. Human First — AI + human collaboration messaging
8. KPI Section — faster response, cleaner bookings, less pressure
9. Reel Section — video content
10. Testimonials
11. Pricing — 3 plans (Standard, Annual, Enterprise)
12. FAQ — 8 questions
13. Final CTA
14. Chat Widget (GHL)
15. Footer

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## 7. Lead Capture & Integrations

**Primary lead capture:** GHL (Go High Level) embedded chat widget
- Widget IDs are environment-controlled (env vars: VITE_GHL_CHAT_WIDGET_ID, VITE_GHL_WIDGET_ID_AR, VITE_GHL_WIDGET_ID_KU)
- Trigger programmatically: navigate to any page with `?chat=open`
- The widget opens as an overlay — does not navigate away from page

**Agent rule:** Do NOT attempt to collect name, email, phone, or any PII directly. Always route to the chat widget or direct to `?chat=open`.

Full integrations doc: /docs/integrations.md

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## 8. Key Messages & Stats (Confirmed)

- 67% of missed callers never call back (cited in blog post — educational stat, not Lumi-specific)
- Average salon no-show rate: 15–25% of appointments (educational stat from blog)
- Salons using automatic reminders: 35–45% reduction in no-shows within 60 days (educational claim — not a Lumi guarantee)
- Implementation timeline: "live in 48 hours" (stated in implementation guide)
- Hiring a receptionist: $1,500–2,500/month (comparative educational stat)

**Rule:** These stats are from educational blog posts. Do not present them as Lumi performance guarantees. Always qualify with "businesses using voice automation report…" or similar.

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## 9. Brand & Tone

- Confident, direct, no fluff
- Visual-first (the site is heavily animated)
- Never positions Lumi as a replacement for humans — frames it as "human-first AI"
- CTA language: "Book a demo", "Let Lumi answer for you", "Try a call with Lumi"
- No contract, try before you commit (stated in hero)

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## 10. Agent Operating Rules

1. Read /docs/safety-constraints.md before making any claim about medical, legal, or financial outcomes.
2. For pricing questions: cite confirmed tiers only. Unknown pricing → "Contact us" → ?chat=open
3. For demo requests: route to ?chat=open
4. For language questions: demonstrate via ?lang= parameter
5. For industry-specific questions: cite /docs/industries.md
6. Never collect PII — always route to chat widget
7. Never guarantee revenue outcomes, cure rates, or specific performance metrics as Lumi promises
8. If a question is outside confirmed knowledge: say so, then route to ?chat=open

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## 11. Machine-Readable Layer Index

| File | Purpose |
|------|---------|
| /llms.txt | Short context (start here) |
| /llms-full.txt | This file — full context |
| /AGENTS.md | Start-here chain for coding agents |
| /.well-known/ai-plugin.json | Plugin manifest |
| /docs/ | Documentation hub (no-JS HTML) |
| /docs/business-profile.md | Confirmed business facts |
| /docs/industries.md | Industry use cases |
| /docs/pricing.md | Pricing tiers |
| /docs/languages.md | Multilingual surface docs |
| /docs/integrations.md | GHL, URL params, demo routes |
| /docs/safety-constraints.md | Permission model + refusal rules |
| /schema/organization.json | JSON-LD Organization |
| /schema/product.json | JSON-LD SoftwareApplication |
| /schema/faq.json | JSON-LD FAQPage |
| /api/negotiate | Content negotiation endpoint |
| /sitemap.xml | Full sitemap |
| /sitemap.md | Human-readable sitemap |
| /robots.txt | Crawl rules + agent discovery links |